Elements of a Good Press Release

ddkity82 · Wysłany: 27 Mar 2011, 07:0 Temat postu: Elements of a Good Press Release

By : danceswith words
Submitted 2011-01-01 04:03:15 Press releases offer businesses, organizations, and independent professionals a great way to promote their products, services, events, and company news. Companies often issue press releases following a major company event or activity, such as sponsorships, philanthropy, release of a new product or service, and so forth. Publications and members of the media often receive press releases as leads and address the most newsworthy releases with news coverage.
Anyone can write a press release about any subject, but that doesn’t mean it is going to be well written, newsworthy, or provocative enough to generate a response from the media. Hiring a professional press release writer can do wonders for a company’s media campaigns. A professional writer specializing in press releases can deliver all the facts in an interesting way, offering tips or information that grabs the attention of a large audience.
Most Important Parts of a Press Release
If you have ever read a press release, you have probably noticed that a number of factors are common from one release to the next. These parts of the press release are vital for generating interest in your PR efforts and to ensure members of the media can get in touch with you if interested. Before you write a press release for the first time, make sure you are familiar with the different elements of press releases, including the writing style, the contact information panel, and so forth.
If you would like to write a press release yourself, or even if you have someone else handling your press releases, consider these tips on the elements of a strong press release:
Include media contact information at the top of the page.
Include an engaging and informative title for your press release.
At the start of the first paragraph, include the city from which the press release is being issued.
Include the 5 W’s in the first paragraph of the press release – Who, What, Where, When, and Why.
Add at least one quote from an authority figure about the topic if possible.
At the end of the press release,[link widoczny dla zalogowanych], include a section for additional information, including the Web address of any companies or organizations mentioned in the release. You can also include a brief bio if your press release is about a person.
Mention if photos are available or if you are inviting reporters to cover the event in person.
Include the pound sign # at the very end of the press release – this signifies that the reader has reached the end of the release.
Strong Topics for Press Releases
In the business world many reasons exist as far as why a company would issue a media release. Your company’s marketing department or an experienced press release writer can help you cover all your important company news and events through informative and dynamic press releases.
If your latest business news is important to your company, it may also be important to members of the media and your customers or prospects. Consider these suggestions for press release topics to include in your marketing plan.
The incorporation or formation of a new business
The launch of a Web site
A company merger or new partnership
Hiring of new executives
New product release
Sponsorship of an event or organization
Philanthropy work
Upcoming events of importance
Acceptance of awards of other honors
Release of industry specific statistics, data, or analysis
While these are some popular and common reasons to write a media release, you may find other significant business achievements or situations that require press release writing and distribution. Work with your marketing and public relations departments or speak with a professional media release writer to set up a successful media campaign for your business.